Minors

Accounting plays a vital role in running a business because it helps one track income and expenditures, ensure statutory compliance, and provide investors, management, and government with quantitative financial information which can be used in making business decisions. Keeping in mind that numbers are used in every area of business and in every industry, we are offering a Minor programme in Accounting.

This Minor programme in Accounting aims at providing the student with a sound knowledge in the basic concepts of accounting so as to complement their existing disciplinary knowledge, enrich their educational experience, enable them to make better financial decisions, and expand their career opportunities.

Finance deals with the methods and means of how companies, individuals, and the governments acquire money (capital) when the need arises and how this capital is managed in the most efficient manner. In order to improve the students’ understanding of the importance and complexity of managing finance in today’s world, a Minor programme in Finance is being offered.

The Minor programme in Finance aims at providing the student with a sound knowledge in the basic concepts of finance so as to complement their existing disciplinary knowledge, enrich their educational experience, enable them to understand about sources and utilisation of capital, and expand their career opportunities. It will also give students an opportunity to learn more about investments and quantitative applications in finance.

Taxation is the most important and effective instrument to activate and mobilise savings in an economy. Taxation is omni-present at global level. A deep understanding of the tax regime helps in developing tax planning strategies which are typically employed to help a business achieve their financial and business goals. This Minor programme in Taxation aims at providing the student with a sound knowledge in the basic concepts of taxation - Direct as well as Indirect, preparation and filing of returns etc. so as to complement their existing disciplinary knowledge, enrich their educational experience and expand their career opportunities.

Banking Services are omnipresent in today’s scenario from individual to organisation level. A deep understanding of Banking and Banking services provides impetus to Financial Literacy in an economy. Banking in the 21st Century brings a whole new set of challenges and opportunities. The rise of the digital age, omni-channel transactions and increasing expectations around customer experience make this field a crucial part of today’s commerce. This minor degree in Banking will give students an opportunity to learn about banking system, its operation , banking services etc.to complement their existing disciplinary knowledge, enrich their educational experience, and expand their career opportunities.

Financial Market is a market where people trade in stocks, debentures, bonds and other financial securities. It plays a crucial and important role in the country’s economy by exchanging financial instruments and financial securities. Such markets act as an intermediary between savers and investors. This minor degree of Financial Market aims to introduces students to the financial system, financial alternatives, financial markets and financial services available in the market to complement their existing disciplinary knowledge, enrich their educational experience, enable them to make better financial decisions, and expand their career opportunities.

The course is designed to provide the understanding of marketing and advertising concepts to students from different streams and the intricacies of Urban and rural marketing. The course intends to provide a broad understanding of the following:-

• Basic concepts of marketing and marketing in the current times
• Modern marketing concepts, evolution of brand and current trends
• Digital marketing and role of social media in driving the young consumers
• Evolved channels and ideas of marketing a product/brand
• Introduction to the ad-world and mass communication methods
• Impact of visual medium and its acceptance
• Creative ideas and application of tools and techniques to enhance the impact.
• Retail strategies and Rural marketing strategies.

The course intends to give students the edge and confidence to use marketing tools and techniques to better understand the link between product and people. It will also enable them to market themselves and their skill set in their other endeavours.

The course is designed to provide the understanding of management concepts to students from different streams. The course intends to provide a broad understanding of the following:-

• Classical and modern management concepts
• Management theories to resolve modern corporate problem
• Learning from 21st century crisis
• Management of crisis and reducing its impact in the world
• Role of Crisis management teams in preventive and progressive strategy
• Theories of change management

The program will enable the students to apply management concepts in various domains of their curriculum. Leaning is in the form of case studies, class discussion, current development and relevant business and current world problems.