This course, previously offered by S K Somaiya College, will now be offered by Dr. Shantilal K. Somaiya School of Commerce and Business Studies.

Bachelor of Business Management

Bachelor of Business Management | BBM

Programme Overview

Learn Here. Lead Anywhere


In alignment with the National Education Policy (NEP), our program offers flexible academic pathways tailored to your unique professional and higher education goals. Students can graduate with a robust 3-Year Degree built for immediate corporate success, with an option to choose the 4th Year Honours Degree or 4th Year Honours with Research Degree.

The Bachelor of Business Management (BBM) is an elite undergraduate program explicitly engineered to mold ambitious Class XII graduates into strategic leaders and organizational drivers.

Highlights of BBA Program


  • Corporate-Driven Curriculum: Aligned with real-world corporate needs, the curriculum focuses heavily on management practices, strategic decision-making, and boardroom leadership.
  • Targeted Specializations from Second Year: Students build a broad business foundation in their first year before diving deep into Finance or Marketing tracks during their second year.
  • Experiential Learning & Pedagogy: Interactive classrooms translate concepts into boardroom strategies through real-world case studies, live simulations, and executive discussions.
  • Next-Gen Tech & Analytics Integration: Foundational management theory meets the future of business with advanced training in cutting-edge FinTech and MarTech tools.
  • Global Exposure via Semester Exchanges: Students gain an international competitive edge through cross-cultural learning and study-abroad opportunities at premier partner universities worldwide.
  • Industry-Expert Mentorship: Seasoned corporate executives and expert faculty bring current market insights and real-world experience directly to the classroom.

Future-Ready Career Pathways: Graduates step directly into premium corporate roles, including Management Trainees, Corporate Consultants, Financial Analysts, Brand Managers, and Operations Specialists across global MNCs and rising enterprises.

Key Information

Duration
4 Years
Programme Code
ST4603
Mode of study
Full time
Campus
Vidyavihar - Mumbai

Minor Courses

At Somaiya Vidyavihar University, minor courses allow students to customize their academic journey. These programs complement your major degree, giving you interdisciplinary skills and opening doors to diverse career opportunities.

  • Psychology – Learn the foundations of human behavior, cognition, and mental health.

    Career Path: Counseling, clinical psychology, human resources, organizational behavior research.

  • Nanotechnology & IPR – Explore nanoscale science alongside intellectual property rights.

    Career Path: R&D in nanomaterials, patent law, innovation policy, technology transfer.

  • Bioinformatics & Omics – Integrate biology with computational analysis.

    Career Path: Genomics research, pharmaceutical data analysis, biotech startups.

  • Biotechnology – Study genetic engineering, molecular biology, and applied sciences.

    Career Path: Biotech firms, healthcare innovation, agricultural technology.

  • Banking – Principles of banking, financial institutions, and regulatory frameworks.

    Career Path: Retail banking, fintech, compliance, investment banking.

  • Economics – Micro and macroeconomic theories with practical applications.

    Career Path: Policy analysis, economic consulting, corporate strategy.

  • Financial Markets – Stock markets, trading, and investment strategies.

    Career Path: Equity research, portfolio management, trading desks.

  • Taxation – Indian tax laws, compliance, and accounting practices.

    Career Path: Chartered accountancy, tax advisory, corporate compliance.

  • Finance – Corporate finance, investment analysis, and risk management.

    Career Path: Financial analyst, corporate treasurer, risk consultant.

  • Accounting – Core principles of bookkeeping, auditing, and financial reporting.

    Career Path: Auditing firms, corporate accounting, forensic accounting.

  • Embedded Systems & IoT – Hardware-software integration for smart devices.

    Career Path: IoT product development, robotics, embedded systems engineering.

  • UI/UX – Human-centered design for digital interfaces.

    Career Path: UX designer, product design, digital innovation labs.

  • Cyber Security – Safeguarding digital systems against threats.

    Career Path: Security analyst, ethical hacker, IT governance specialist.

  • Data Science & Analytics – Statistical modeling, machine learning, and big data.

    Career Path: Data scientist, business intelligence analyst, AI researcher.

  • Management – Leadership, organizational behavior, and strategic planning.

    Career Path: Business consulting, project management, entrepreneurship.

  • Marketing – Consumer behavior, branding, and digital marketing.

    Career Path: Brand manager, digital strategist, advertising executive.

  • Mass Communication – Media studies, journalism, and public relations.

    Career Path: Journalist, media producer, PR consultant, corporate communications.

Programme Objectives

  • Is able to define business processes, their interactions and distinguish their specifics.

  • Is able to apply business structural planning principles, project activity methods in business management.

  • Is able to ensure organization's activities through sustainable development, quality and business ethics principles.

  • Is able to demonstrate entrepreneurial behavior by applying business ideas, generating business models techniques in business planning and business development opportunities and decision-making.

  • It enables the students to understand classical and modern marketing principles and market research methods.

  • Prepare students with capabilities and skills in areas of finance, and to make them capable of handling all kinds of financial risks.

Pedagogy

Class participation, Presentation, Practical, Viva/ test, End Semester Exam, Role Plays, Debate and Case Study Method for each course.

pedagogy

Career Paths

The Bachelor of Business Management (BBM) degree offers students a strong foundation in business principles and management practices, preparing them for various roles in the corporate, entrepreneurial, and public sectors. The scope of BBM is broad and includes opportunities in industries such as finance, marketing, human resources, operations, and international business. It equips students with critical thinking, decision-making, and leadership skills that are essential for navigating the complexities of modern business environments.

Scope of BBM:

  • Corporate Sector Opportunities:

    BBM graduates are well-suited for entry-level roles in corporate settings, including positions in management, sales, customer relations, and business development. With experience, they can progress to leadership and managerial roles.

  • Entrepreneurship:

    The program fosters entrepreneurial skills, enabling graduates to start their own businesses or manage family enterprises effectively.

  • Public Sector and Government Jobs:

    BBM graduates can explore career opportunities in government organizations, public sector enterprises, and non-profit organizations, particularly in administrative and operational roles.

  • Higher Studies:

    Graduates can pursue advanced degrees like MBA, PGDM, or specialized master's programs in fields such as finance, marketing, or supply chain management, which open up higher-level positions and better career prospects.

  • Global Opportunities:

    The curriculum’s emphasis on international business practices and global markets makes BBM graduates competitive for roles in multinational corporations and international trade organizations.

Specializations Offered

  • Finance
  • Marketing
  • Operations

Curriculum

Semester I Semester II
Core Courses Core Courses

Principles of Marketing

Business Environment & Management

Financial Accounting for Managers

Strategic Cost Management

Ability Enhancement Courses (AEC) Ability Enhancement Courses (AEC)

Professional Communication Skill I

Professional Communication Skill II

Skill Enhancement Course Skill Enhancement Course

Mathematics & Statistical Techniques

Fundamental of Technical Skills

Interdisciplinary Courses Interdisciplinary Courses

Business Economics

Business Law

Minor Minor

Minor in Banking - Banking & Financial Services

Minor in Banking - Financial Market & Institution

Minor In Management -Crisis and change management

Minor In Management - OB & HRM

Value Added Course Value Added Course

EVS

IKS

Semester III Semester IV
Core Courses Core Courses

Strategic Management

Entrepreneurship Management and Venture development

Finance Finance

Management Accounting

Corporate finance

Strategic Financial Management

Personal Investment and Portfolio Management

Marketing Marketing

Consumer Behaviour and Consumer Insights

Customer Relationship Management

Advertising & Sales

Rural Marketing

Ability Enhancement Compulsory Course (AECC) Ability Enhancement Compulsory Course (AECC)

Professional Communication Skill III

Professional Communication Skill IV

Skill Enhancement Course (SEC) Interdisciplinary Courses

Advanced Technical skills for Business

Research Methodology

Minor Programme Minor Programme

Minor In Marketing (consumer behaviour & distribution mgmt)

Minor In Marketing CRM and Media Management

Minor In Management (Leadership,ethics &CSR)

Minor In Management Venture Development and Supply Management

Value Added Course Value Added Course

Basket

Basket

Semester V Semester VI
Core Courses Core Courses

Operation Research

Logistics and Supply Chain Management

Finance

Event Managment

Direct Tax

Finance

Financial analytics

Indirect Taxation

Marketing

International Finance

Services Marketing

Marketing

Martech

Strategic brand management

Ability Enhancement Course

Retail Marketing

Advance research tools

Minor
Research Project/ Internship

Minor In Marketing-Strategic Brand Management and Martech

Research Project/ Internship/ Dissertation (Project Report/ Internship Report)

Minor In Management Strategic Management

Minor  

Minor In Marketing (Brand story telling &sustainable mktg)

 

 

 
Semester I Semester II

Core Courses(CC)

Core Courses(CC)

Principles of Marketing

Business Environment and Management

Financial Accounting for Managers

Strategic Cost Management

Ability Enhancement Courses (AEC)

Ability Enhancement Courses (AEC)

Professional Communication Skill I

Professional Communication Skill II

Skill Enhancement Courses (SEC)

Skill Enhancement Courses (SEC)

Mathematics & Statistical Techniques

Fundamental of Technical Skills

Interdisciplinary/ Generic Course

Interdisciplinary/ Generic Course

Business Economics

Business Law

Minor Elective

Minor Elective

Minor In Marketing -New Age Marketing

Minor Elective

Minor In Management -Crisis and change management

Minor Elective

Value Added Courses (VAC)

Value Added Courses (VAC)

IKS

Environmental Studies (including field work)

Sports

Sports

Semester III Semester IV

Strategic Management

Entrepreneurship Management and Venture development

Consumer Behaviour and Consumer Insights

Customer Relationship Management

Advertising & Sales

Rural Marketing

Management Accounting

Corporate finance

Financial Markets and services

Risk Management

Minor Elective

Minor Elective

 

Research Methodology

Professional Communication Skills III

Professional Communication Skills IV

Advanced Technical skills for Business

 

Semester V Semester VI

Operation Research

Logistics and Supply Chain Management

 

Business Analytics

Core Marketing

Core Marketing

Services Marketing

Strategic brand management

Retail Marketing

Martech

Core Finance

Core Finance

Direct Tax

Indirect Taxation

Technical Analysis of financial markets

International Finance

Graduate Attributes

  • Academic excellence
  • Analytical Thinking
  • Critical Thinking
  • Creativity and originality
  • Engagement with the Society
  • Environmental Sensitivity
  • Leadership and team spirit
  • Professional Efficiency
  • Strong presentation & communication skills
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