Bachelor of Business Administration (BBA)

Bachelor of Business Administration

Programme Overview

Step Up. Scale Up. Start Up.

In alignment with the National Education Policy (NEP), our program offers flexible academic pathways tailored to your unique professional and higher education goals. Students can graduate with a robust 3-Year Degree built for immediate corporate success, with an option to choose the 4th Year Honours Degree or 4th Year Honours with Research Degree.

The Bachelor of Business Administration (BBA) is a premier undergraduate program designed to transform ambitious Class XII graduates into industry-ready leaders and entrepreneurs. Our curriculum is built on experiential learning, nurturing every student to discover their innate strengths, bridge skill gaps, and address business needs at local, national, and global levels.

Highlights of BBA Program

Specialization from Semester I: Students bypass the traditional waiting period and dive straight into their passion by continuously studying their chosen tracks from Day One.
Core Business Tracks: The program offers specialized academic pathways focused on the critical pillars of Marketing, Human Resources, or Finance.
Global Language Tracks: Students can enhance their international communication skills by choosing to master German, French, Japanese, or Spanish.
Next-Gen Tech & Analytics Integration: The curriculum bridges foundational management theory with future-ready business tools by providing advanced training in FinTech, MarTech, and HR Analytics.
Experiential Classroom Pedagogy: Learning extends far beyond textbooks through interactive methods like hands-on internships, real-world case studies, and live business simulations.
Entrepreneurship-Driven Curriculum: Deeply rooted in innovation, the program features foundational courses and core electives specifically designed to transform creative business ideas into viable ventures.
Global Exposure via Semester Exchanges: Students gain a competitive international edge through cross-cultural learning opportunities and study-abroad semesters at premier partner universities worldwide.
Taught by Industry Experts: The courses are delivered by seasoned corporate leaders and expert faculty who bring valuable market insights and real-world case studies directly into the classroom.

Future-Ready Career Pathways: Graduates are thoroughly equipped to step into high-impact roles as Business Analysts, Consultants, or Specialists across Banking, Finance, Insurance, Retail, Digital Media, Logistics, and Human Resources.

Key Information

Duration

4 Years

Programme Code

ST4602

Mode of study

Full time

Campus

Vidyavihar - Mumbai

Institute

Dr. Shantilal K Somaiya School of Commerce and Business Studies

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Minor Courses

Programme Objectives

Pedagogy

Career Paths

Curriculum

Graduate Attributes

Minor Courses

At Somaiya Vidyavihar University, minor courses allow students to customize their academic journey. These programs complement your major degree, giving you interdisciplinary skills and opening doors to diverse career opportunities.

Psychology – Learn the foundations of human behavior, cognition, and mental health.
Career Path: Counseling, clinical psychology, human resources, organizational behavior research.
Nanotechnology & IPR – Explore nanoscale science alongside intellectual property rights.
Career Path: R&D in nanomaterials, patent law, innovation policy, technology transfer.
Bioinformatics & Omics – Integrate biology with computational analysis.
Career Path: Genomics research, pharmaceutical data analysis, biotech startups.
Biotechnology – Study genetic engineering, molecular biology, and applied sciences.
Career Path: Biotech firms, healthcare innovation, agricultural technology.
Banking – Principles of banking, financial institutions, and regulatory frameworks.
Career Path: Retail banking, fintech, compliance, investment banking.
Economics – Micro and macroeconomic theories with practical applications.
Career Path: Policy analysis, economic consulting, corporate strategy.
Financial Markets – Stock markets, trading, and investment strategies.
Career Path: Equity research, portfolio management, trading desks.
Taxation – Indian tax laws, compliance, and accounting practices.
Career Path: Chartered accountancy, tax advisory, corporate compliance.
Finance – Corporate finance, investment analysis, and risk management.
Career Path: Financial analyst, corporate treasurer, risk consultant.
Accounting – Core principles of bookkeeping, auditing, and financial reporting.
Career Path: Auditing firms, corporate accounting, forensic accounting.
Embedded Systems & IoT – Hardware-software integration for smart devices.
Career Path: IoT product development, robotics, embedded systems engineering.
UI/UX – Human-centered design for digital interfaces.
Career Path: UX designer, product design, digital innovation labs.
Cyber Security – Safeguarding digital systems against threats.
Career Path: Security analyst, ethical hacker, IT governance specialist.
Data Science & Analytics – Statistical modeling, machine learning, and big data.
Career Path: Data scientist, business intelligence analyst, AI researcher.
Management – Leadership, organizational behavior, and strategic planning.
Career Path: Business consulting, project management, entrepreneurship.
Marketing – Consumer behavior, branding, and digital marketing.
Career Path: Brand manager, digital strategist, advertising executive.
Mass Communication – Media studies, journalism, and public relations.
Career Path: Journalist, media producer, PR consultant, corporate communications.

Pedagogy

BBA at SVU has a well-qualified faculty, will be taught by academicians and eminent visiting faculties, resource persons from renowned colleges and industry experts with corporate domain and teaching and learning in BBM includes industry interface, global case studies. Field visits are arranged to understand the process and the working culture. Continuous mentoring of students for career advancements and coaching for entrance exams like CAT/CET. It hosts fully equipped classrooms where focused discussions, interactive study sessions, role play, presentations, debates, case studies are held as part of the future manager`s everyday work schedule.

Career Paths

A Bachelor of Business Administration (BBA) is an undergraduate degree that provides students with a strong foundation in business and management principles. The scope of a BBA is vast, as it opens up numerous career paths across various industries.

Scope of BBA:

Business Knowledge and Skills:
BBA graduates acquire essential knowledge in areas like marketing, finance, accounting, economics, human resources, business law, operations management, and strategic management. This diverse skill set makes them versatile in the job market.
Entrepreneurship:
With its focus on business fundamentals, BBA offers students the knowledge needed to start and manage their own business ventures. Entrepreneurship is an attractive path for many graduates looking to create their own companies.
Global Opportunities:
As businesses become more globalized, BBA graduates have opportunities to work in multinational companies, travel internationally, or even manage cross-border operations. The global reach of business skills is one of the main reasons why a BBA is highly sought after worldwide.
Higher Education:
A BBA also acts as a stepping stone for further studies, such as pursuing an MBA (Master of Business Administration), which can lead to even more specialized career opportunities and leadership roles.

Specializations Offered

Finance
Marketing
HR

Curriculum

Semester I	Semester II
Core Courses (Marketing)	Core Courses (Marketing)
Goods and Service Marketing	Rural Marketing
Advertising	Retail Marketing
Core Courses (Finance)	Core Courses (Finance)
Financial Accounting for Managers	Strategic Financial Management
Strategic Cost Management	Technical Analysis of Financial Markets
Core Course (Human Resources)	Core Courses (Human Resources)
Human resource management	Training & Development
Organization Behaviour	Negotiations and Conflict Management
Ability Enhancement Course (Any 1)	Ability Enhancement Course (Any 1)
French I	French II
German I	German II
Spanish I	Spanish II
Japanese I	Japanese II
Skill Enhancement Course	Skill Enhancement Course
Mathematics & Statistical Techniques	Fundamental of Technical Skills
Interdisciplinary Course	Interdisciplinary Course
Business Economics	Business Law
Minor	Minor
Minor In Marketing-New Age Marketing	Minor In Marketing -Urban & Rural marketing
Minor In Management- Crisis and Change Management	Minor In Management -OB & HRM
Value Added Course	Value Added Course
Environmental Studies(including field work)	IKS

Semester III	Semester IV
Core Courses	Core Courses
Strategic Management	Entrepreneurship Management and Venture development
Marketing	Marketing
Consumer Behaviour and Consumer Insights	Customer Relationship Management
Sales and Distribution Management	Media Management
Finance	Finance
Management Accounting	Behavioural and Personal Finance
Security Analysis and Portfolio Management	Corporate Finance
Human Resources	Human Resources
Human resource development	Performance Management & Career Planning
Human Resource Accounting and Compensation Management	Talent management and competency mapping
Ability Enhancement Courses (AEC)	Ability Enhancement Courses (AEC)
German III	German IV
French III	French IV
Spanish III	Spanish IV
Japanese III	Japanese IV
Skill Enhancement Course	Skill Enhancement Course
Advanced technical skills for business	Research Methodology
Minor I	Minor I
Minor In Marketing (consumer behaviour & distribution management)	Minor In Marketing-CRM and Media management
Minor In Management (Leadership,ethics &CSR)	Minor In Management- Venture Development and Supply management
Value Added Course	Value Added Course
Basket	Basket

Semester V	Semester VI
Core Courses	Core Courses
Operation Research	Logistics and Supply Chain Management
Marketing	Marketing
Martech	Strategic Brand Management
Tourism marketing	Sustainable Marketing
Finance	Finance
Direct Tax	Indirect Taxation
Financial analytics	International Finance
Human Resources	Human Resources
Strategic HRM and Workforce Diversity	Industrial Psychology
HR Analytics	Organizational Change and Turnaround Management
Ability Enhancement Courses (AEC)	Ability Enhancement Courses (AEC)
German V	German VI
French V	French VI
Spanish V	Spanish VI
Minor	Minor
Minor In Marketing (Brand story telling &sustainable mktg)	Minor In Marketing-Strategic Brand Management and Martech
Minor In Management(corporate etiquettes & Personal Branding )	Minor In Management- Strategic Management
Research Project/ Internship
Research Project/ Internship/ Dissertation (Project Report/ Internship Report)
Skill Enhancement Courses (SEC)
Event Management

Semester I	Semester II
Core Marketing	Core Marketing
Goods & Services Marketing	Rural Marketing
Advertising	Retail Marketing
Core Finance	Core Finance
Financial Accounting for Managers	Strategic Financial Management
Strategic Cost Management	Technical Analysis of Financial Markets
Core Human Resources	Core Human Resources
Organisational Behaviour	Training & Development
Human Resource Management	Negotiations and Conflict Management
Ability Enhancement Course (Any 1)	Ability Enhancement Course (Any 1)
French	French
German	German
Spanish	Spanish
Japanese	Japanese
Professional Communication Skills I	Professional Communication Skills II
Skill Development Course	Skill Development Course
Mathematics & Statistical Techniques	Fundamental of Technical Skills
Interdisciplinary Course	Interdisciplinary Course
Business Economics	Business Law
Minor	Minor
Minor Electives	Minor Electives
Floating Credit Program	Floating Credit Program
IKS	Environmental Studies(including field work)
Sports	Sports

Semester III	Semester IV
Strategic Management	Entrepreneurship Management And Venture Development
French	French
German	German
Spanish	Spanish
Italian	Italian
Core Marketing	Core Marketing
1. Consumer Behavior And Consumer Insights	1. Customer Relationship Management
2. Sales And Distribution Management Core Finance	2. Media Management Core Finance
1. Management Accounting	1. Strategic Financial Management
Core Human resource	Core Human resource
1. Human Resources Development	1. Talent Management & Competency Mapping
2. Human Resource Accounting And Compensation Management	2. Performance Management & Career Planning

Semester V	Semester VI
1.Operation Research	1.Logistics and Supply Chain Management
2. Any One	2. Any One
French	French
German	German
Spanish	Spanish
Italian	Italian
3 .Business Analytics
Core Marketing	Core Marketing
1. Sustainable Marketing	1. Strategic brand management
2.Tourism marketing	2.Martech
Core Finance	Core Finance
1.Direct Tax Security Analysis & Portfolio Management	1.Indirect Taxation
	2.International Finance
Core HR	Core HR
1. 1.Strategic HRM and Workforce Diversity	1. Industrial Psychology
2.Organizational Change and Turnaround Management	2. HR analytics