Bachelor of Business Management

Bachelor of Business Management | BBM

Programme Overview

In adherence with NEP, a student can opt to pursue this programme as 3 year regular degree or as 4 year Honours degree or as 4 year Honours.
BBM it stands for Bachelor of Business Management.
The BBM Course is driven by corporate placements, developing Business leaders, who will have a strong grounding in functional expertise, and a global reach.
The BBM not only provides knowledge in Foundation subjects like Business Accounts, Business Mathematics, Business Economics but also on the core subjects like Finance, Marketing, EVS, Ethics & Law.
It also provides the students to choose a pool of subjects in Marketing & Finance.
It prepares the students through (02) compulsory internships for industry expertise & soft skill development.
It enhances the students leadership skills and become collaborative & competent leaders.
The students learn to step out of their comfort zone, giving an edge on the competitions.

Key Information

Duration

4 Year

Programme Code

ST4603

Mode of study

Full time

Campus

Vidyavihar - Mumbai

Institute

Dr. Shantilal K Somaiya School of Commerce and Business Studies

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Programme Objectives

Pedagogy

Curriculum

Scope

Graduate Attributes

Programme Objectives

Is able to define business processes, their interactions and distinguish their specifics.
Is able to apply business structural planning principles, project activity methods in business management.
Is able to ensure organization's activities through sustainable development, quality and business ethics principles.
Is able to demonstrate entrepreneurial behavior by applying business ideas, generating business models techniques in business planning and business development opportunities and decision-making.
It enables the students to understand classical and modern marketing principles and market research methods.
Prepare students with capabilities and skills in areas of finance, and to make them capable of handling all kinds of financial risks.

Curriculum

Semester I	Semester II
Principles of Marketing	Business Environment and Management
Financial Accounting for Managers	Strategic Cost Management
Professional Communication Skill I	Professional Communication Skill II
Strategic Cost Management	Technical Analysis of Financial Markets
Mathematics & Statistical Techniques	Fundamental of Technical Skills
Business Economics	Business Law
Minor Elective	Minor Elective
IKS	Environmental Studies (including field work)
Sports	Sports

Semester III	Semester IV
Strategic Management	Entrepreneurship Management and Venture development
Consumer Behaviour and Consumer Insights	Customer Relationship Management
Advertising & Sales	Rural Marketing
Management Accounting	Corporate finance
Financial Markets and services	Risk Management
Minor Elective	Minor Elective
	Research Methodology
Professional Communication Skills III	Professional Communication Skills IV
Advanced Technical skills for Business

Semester V	Semester VI
Operation Research	Logistics and Supply Chain Management
	Business Analytics
Core Marketing	Core Marketing
Services Marketing	Strategic brand management
Retail Marketing	Martech
Core Finance	Core Finance
Direct Tax	Indirect Taxation
Technical Analysis of financial markets	International Finance

Scope

The Bachelor of Business Management (BBM) degree offers students a strong foundation in business principles and management practices, preparing them for various roles in the corporate, entrepreneurial, and public sectors. The scope of BBM is broad and includes opportunities in industries such as finance, marketing, human resources, operations, and international business. It equips students with critical thinking, decision-making, and leadership skills that are essential for navigating the complexities of modern business environments.

Scope of BBM:

Corporate Sector Opportunities:
BBM graduates are well-suited for entry-level roles in corporate settings, including positions in management, sales, customer relations, and business development. With experience, they can progress to leadership and managerial roles.
Entrepreneurship:
The program fosters entrepreneurial skills, enabling graduates to start their own businesses or manage family enterprises effectively.
Public Sector and Government Jobs:
BBM graduates can explore career opportunities in government organizations, public sector enterprises, and non-profit organizations, particularly in administrative and operational roles.
Higher Studies:
Graduates can pursue advanced degrees like MBA, PGDM, or specialized master's programs in fields such as finance, marketing, or supply chain management, which open up higher-level positions and better career prospects.
Global Opportunities:
The curriculum’s emphasis on international business practices and global markets makes BBM graduates competitive for roles in multinational corporations and international trade organizations.

Specializations Offered

Finance
Marketing
Operations