This course, previously offered by S K Somaiya College, will now be offered by Dr. Shantilal K. Somaiya School of Commerce and Business Studies.

Bachelor of Business Management

Bachelor of Business Management | BBM

Programme Overview

  • In adherence with NEP, a student can opt to pursue this programme as 3 year regular degree or as 4 year Honours degree or as 4 year Honours.
  • BBM it stands for Bachelor of Business Management.
  • The BBM Course is driven by corporate placements, developing Business leaders, who will have a strong grounding in functional expertise, and a global reach.
  • The BBM not only provides knowledge in Foundation subjects like Business Accounts, Business Mathematics, Business Economics but also on the core subjects like Finance, Marketing, EVS, Ethics & Law.
  • It also provides the students to choose a pool of subjects in Marketing & Finance.
  • It prepares the students through (02) compulsory internships for industry expertise & soft skill development.
  • It enhances the students leadership skills and become collaborative & competent leaders.
  • The students learn to step out of their comfort zone, giving an edge on the competitions.

Key Information

Duration
4 Year
Programme Code
ST4603
Mode of study
Full time
Campus
Vidyavihar - Mumbai

Programme Objectives

  • Is able to define business processes, their interactions and distinguish their specifics.

  • Is able to apply business structural planning principles, project activity methods in business management.

  • Is able to ensure organization's activities through sustainable development, quality and business ethics principles.

  • Is able to demonstrate entrepreneurial behavior by applying business ideas, generating business models techniques in business planning and business development opportunities and decision-making.

  • It enables the students to understand classical and modern marketing principles and market research methods.

  • Prepare students with capabilities and skills in areas of finance, and to make them capable of handling all kinds of financial risks.

Pedagogy

Class participation, Presentation, Practical, Viva/ test, End Semester Exam, Role Plays, Debate and Case Study Method for each course.

pedagogy

Curriculum

Semester I Semester II

Principles of Marketing

Business Environment and Management

Financial Accounting for Managers

Strategic Cost Management

Professional Communication Skill I

Professional Communication Skill II

Strategic Cost Management

Technical Analysis of Financial Markets

Mathematics & Statistical Techniques

Fundamental of Technical Skills

Business Economics

Business Law

Minor Elective

Minor Elective

IKS (Dharma Studies)

Environmental Studies (including field work)

Sports

Sports

Semester III Semester IV

Strategic Management

Entrepreneurship Management and Venture development

Consumer Behaviour and Consumer Insights

Customer Relationship Management

Advertising & Sales

Rural Marketing

Management Accounting

Corporate finance

Financial Markets and services

Risk Management

Minor Elective

Minor Elective

 

Research Methodology

Professional Communication Skills III

Professional Communication Skills IV

Advanced Technical skills for Business

 

Semester V Semester VI

Operation Research

Logistics and Supply Chain Management

 

Business Analytics

Core Marketing

Core Marketing

Services Marketing

Strategic brand management

Retail Marketing

Martech

Core Finance

Core Finance

Direct Tax

Indirect Taxation

Technical Analysis of financial markets

International Finance

Scope

The Bachelor of Business Management (BBM) degree offers students a strong foundation in business principles and management practices, preparing them for various roles in the corporate, entrepreneurial, and public sectors. The scope of BBM is broad and includes opportunities in industries such as finance, marketing, human resources, operations, and international business. It equips students with critical thinking, decision-making, and leadership skills that are essential for navigating the complexities of modern business environments.

Scope of BBM:

  • Corporate Sector Opportunities:

    BBM graduates are well-suited for entry-level roles in corporate settings, including positions in management, sales, customer relations, and business development. With experience, they can progress to leadership and managerial roles.

  • Entrepreneurship:

    The program fosters entrepreneurial skills, enabling graduates to start their own businesses or manage family enterprises effectively.

  • Public Sector and Government Jobs:

    BBM graduates can explore career opportunities in government organizations, public sector enterprises, and non-profit organizations, particularly in administrative and operational roles.

  • Higher Studies:

    Graduates can pursue advanced degrees like MBA, PGDM, or specialized master's programs in fields such as finance, marketing, or supply chain management, which open up higher-level positions and better career prospects.

  • Global Opportunities:

    The curriculum’s emphasis on international business practices and global markets makes BBM graduates competitive for roles in multinational corporations and international trade organizations.

Specializations Offered

  • Finance
  • Marketing
  • Operations

Graduate Attributes

  • Academic excellence
  • Analytical Thinking
  • Critical Thinking
  • Creativity and originality
  • Engagement with the Society
  • Environmental Sensitivity
  • Leadership and team spirit
  • Professional Efficiency
  • Strong presentation & communication skills
Apply Now Enquire Now