A textbook titled 'Sustainable Marketing' published by Himalaya Publishing House

Date

22nd January 2026

Relevant Person(s)

Dr. Aparna Jain

Area of Interest

Education

Institution(s)

Dr. Shantilal K Somaiya School of Commerce and Business Studies

We are proud to share that Dr. APARNA JAIN, Director – Commerce and Business Studies, Dr. Shantilal K Somaiya School of Commerce and Business Studies, has co-authored the textbook “Sustainable Marketing: Theory, Concepts and Case Studies” published by Himalaya Publishing House, Mumbai, alongside Dr. Ramki Yelamanchili, Faculty – Marketing and International Business, KJ Somaiya Institute of Management.